Manila - Senior B2B Social Media and Outbound Copywriter
Manila Full-time
Company: Lex (AI-powered GTM & outbound agency)
Location: Remote (must be able to work U.S. East Coast hours)
Location: Remote (must be able to work U.S. East Coast hours)
Start: Immediately
About the Role
Lex is hiring an experienced copywriter (5–10 years) to craft high-converting B2B copy across LinkedIn, email, and social channels. You’ll develop campaign concepts and write original, on-brand copy that drives pipeline—while smartly leveraging AI to accelerate research and ideation (never to replace original work).This role starts part-time with a path to full-time based on performance.
What You’ll Do- Own end-to-end copy for outbound campaigns (email + LinkedIn) and organic/paid social posts.
- Build messaging frameworks, hooks, angles, and CTAs for specific ICPs and buyer stages.
- Ghostwrite LinkedIn posts/threads for executives; craft carousels, short video scripts, and captions.
- Create campaign assets: sequences, DMs, InMails, snippets, landing page headlines, and ad copy.
- A/B test subject lines, openers, value props, and CTAs; iterate based on performance data.
- Maintain a weekly content calendar; repurpose high-performing content across channels.
- Collaborate with strategy, research, and SDR teams to align targeting and offers.
- Use AI tools (e.g., ChatGPT/Claude) for research, brief creation, and variations—final copy is original.
- Track and report on KPIs (reply rate, booking rate, CTR, engagement, follower growth).
- 5–10 years of B2B copywriting experience focused on performance and lead generation.
- Proven results writing LinkedIn + email sequences and social posts that convert (portfolio required).
- Mastery of concise, executive-friendly messaging and clear, compelling CTAs.
- Native-level/fluent English with impeccable grammar and tone control across industries.
- Strong grasp of modern outbound and social mechanics (hooks, pattern breaks, objection handling).
- Data-driven mindset; comfortable interpreting metrics and iterating rapidly.
- Experience using AI ethically to speed research and ideation while delivering original copy.
- Ability to work East Coast (ET) hours, manage deadlines, and start immediately.
- Experience in SaaS, HR tech, fintech, health tech, or professional services.
- Familiarity with CRM/ESP and outbound tools (e.g., HubSpot, Apollo, Instantly, Sales Navigator).
- Basic understanding of ads (LinkedIn/Meta) and landing page optimization.
- Light design sense for carousels/creatives and short-form video scripting.
- Cold email reply rate and meeting-booked rate above benchmark.
- LinkedIn connection acceptance and DM reply rates improving QoQ.
- Post engagement (ER), follower growth, and CTR on social assets.
- Consistent on-time delivery and positive stakeholder feedback.
- Structure: Part-time to start (contract or employee), with path to full-time.
- Compensation: Competitive; commensurate with experience and results.
How to Apply
Please provide the following:
- Portfolio links to 3–5 relevant B2B samples (LinkedIn posts/threads, email sequences, social ads/captions),
- 2–3 sentences on a campaign you improved and the metrics,
- Availability to start and ET working hours.
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