Email Marketing Manager

Job description:

The Role

We're looking for an Email Marketing Manager to own the day-to-day execution of the retention channel across email and SMS. This is a hands-on, platform-level role. You'll be working directly in Klaviyo building flows, writing briefs, managing campaigns, and reporting on performance.

You'll sit within a small, tight team and report directly to the Director of Marketing.

Klaviyo

Email + SMS

Flow Architecture

Campaign Execution

Performance Reporting

• Build, maintain, and optimise all automated flows in Klaviyo
• Identify structural issues and performance gaps with data-backed recommendations
• Build new flows from strategy briefs

• Execute 2–4 email campaigns per week
• Manage SMS campaign calendar alongside email - send 2-4 SMS campaigns per month
• Apply correct segmentation to every send - broad list sends are reserved for urgency and clearance only
• Own the send checklist: subject line, preview text, segmentation, timing, Smart Sending, UTM tagging

• Write email and SMS copy directly
• Maintain brand voice across all sends: conversational, knowledgeable, no hype, no unofficial product shorthand
• Write subject lines that reflect the intent of the send

• Pull weekly and monthly performance reports across flows and campaigns
• Key metrics to track: open rate, click rate, conversion rate, revenue per recipient, flow revenue by branch
• Surface anomalies and drops proactively
• Maintain performance log with weekly data
• Contribute to the monthly performance review with the Director of Marketing

• Execute A/B tests from the approved testing backlog
• Document test parameters, results, and recommended next steps
• Flag new test hypotheses based on performance data — subject lines, send timing, segment selection, copy angle

• Brief and coordinate the Junior Builder on campaign builds and scheduling
• Brief the Designer on email creative requirements with clear specs and context
• Liaise with the Director of Marketing weekly on priorities, blockers, and upcoming sends

• 2+ years working directly in Klaviyo - flows, campaigns, segmentation, reporting
• Demonstrable experience building and optimising automated email flows (not just managing campaign sends)
• Comfortable with data - can read a performance report, identify what matters, and act on it
• Strong written English - email copy that is concise, clear, and on-brand without heavy editing
• Organised and self-directed - can manage a campaign calendar without being chased
• Understands the difference between flows and campaigns, Smart Sending implications, and basic deliverability hygiene

• Experience with SMS marketing - Klaviyo SMS flows and campaigns specifically
• Background in ecommerce retail - especially action sports, streetwear, or lifestyle brands
• Familiarity with Klaviyo's conditional split logic and category-based segmentation
• Experience coordinating creative and production team members against a content calendar
• Worked in an agency or multi-brand environment

Benefits:

• Flexible schedule
• On-site parking

Work Location: In person