Digital Marketing Specialist

About Us:

TotalRewards Software is a dynamic and fast-growing Software-as-a-Service (SaaS) company with talented teams in both the USA and Philippines. Since 2007, our total rewards marketing software has been used by over 850 employers world-wide to help retain and recruit employees.

Job Description:

Your work will enhance the SaaS customer journey by boosting acquisition, engagement, and retention across key digital channels.

If you’re proactive, goal-oriented, and eager to make a significant impact, then this might be the perfect opportunity for you!

Benefits:

Robust Paid Time Off (PTO) schedule, full complement of paid holidays and you even get your Birthday as a holiday… paid! HMO medical plan also included after your probation is completed.

Our Core Values:

• We practice open and honest communication
• We honor our commitments
• We continuously improve and innovate
• We create our own opportunities
• We face challenges with optimism
• We succeed together

Key Responsibilities:

• Plan and execute targeted B2B demand generation campaigns to attract qualified leads
• Manage and optimize paid acquisition efforts (Google Ads, LinkedIn, etc.)
• Oversee SEO strategy to improve organic search visibility and inbound traffic
• Work closely with sales to create compelling landing pages, lead magnets, and email nurtures
• Create and manage email marketing workflows, including onboarding sequences and lifecycle campaigns
• Analyze campaign performance and funnel metrics using tools like Google Analytics
• Stay current on SaaS marketing best practices and AI trends for lead generation, content marketing, and performance analytics
• Assist with tool integration and workflows between marketing automation, customer service platforms and our product platforms
• Partner with Sales Leadership to support the design of the ideal customer persona (ICP)
• Provide additional support to the sales operations as needed

Desired Skills & Knowledge:

• Must have good command of the English language along with excellent written skills
• A dynamic, can-do, positive attitude
• Strong administrative skills – accurate typing and spelling is essential to this role
• Energetic, fun and confident personality
• Experience with SEO, marketing automation, web analytics tools, B2B funnels and SaaS KPIs
• Comfortable using Microsoft products (Outlook, Teams, Excel, etc.)
• Good writing and editing skills for crafting ad copy, emails, and web content
• Familiarity with CMS platforms (WordPress, etc.)
• Basic design skills (Canva, etc.)

Qualifications:

• At least 2 years of experience in digital marketing, ideally in a B2B SaaS environment
• Bachelor’s degree or equivalent experience in marketing
• Comfortable working with data to uncover insights and drive process improvements
• Strong attention to detail with the ability to manage multiple priorities
• Excellent communication skills and ability to work cross-functionally with company executives
• Ability to work independently or in a team, with a proactive, goal-oriented approach
• Capable of adapting in a high-growth environment and prioritizing effectively. Prior experience in tech/software work environments or a dynamic B2B setting is a plus
• Willing to work full-time night shift to align with our USA team during their daytime hours (8 am – 5 pm USA Central Time/9 pm – 6 am PH Time) with 1 hour lunch

• Exciting Career Growth Opportunities: Once you’ve proven yourself as a successful Digital Marketing Associate, you can be promoted to a Team Leader role in marketing, sales development or other role within the company
• Dynamic Work Environment: Collaborate with a talented and motivated team that values leading-edge tools such as generative AI to innovate our products and processes
• Your Impact Matters: Play a pivotal role in shaping our success, sharing financially in that success and accelerating your career growth

If you're passionate about marketing and technology and eager to contribute to the growth of a fast-paced company, we'd love to hear from you.