SMS & Market Research Specialist
Manila Full-time
Job Description:
- Execute SMS marketing campaigns by crafting and sending localized, high-conversion messages based on company-provided contact lists.
- Write clear, engaging, and compliant SMS copy (Taglish/English) tailored to the Philippine market to drive user registrations and etc.
- Monitor and analyze SMS campaign performance (delivery, CTR, conversion), and continuously optimize content and targeting strategies.
- Conduct competitor and market research within the Philippine gaming/entertainment landscape, including promotions, user acquisition strategies, and product offerings.
- Provide actionable insights and reports on market trends, competitor activities, and user behavior to support marketing decisions.
- Collaborate with internal teams (marketing, product, operations) to align messaging strategies and improve overall campaign effectiveness.
- At least 1 year of experience in copywriting, SMS marketing, or digital marketing.
- Familiar with the Philippine market, including user behavior and local communication style (Taglish preferred).
- Strong writing skills with the ability to produce concise, engaging, and conversion-driven SMS content.
- Basic analytical skills, able to interpret campaign data and optimize performance.
- Detail-oriented with strong execution ability and sense of responsibility.
- Experience in competitor research or market analysis is a plus.
KFCQuezon City, 10 km from Manila
for this position.
• Must have experience in market research and intelligence experience, preferably within the Research/QSR/FMCG industry.
• Must have good understanding of competitive analytical methods and economic indicators.
• Must have good project...
Quezon City, 10 km from Manila
Job Description
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based on market needs, anticipates potential offerings and implements mandates coming from the
Business Unit’s Head
2. Implements...